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Understanding the Travel Advisor Industry Through Data, Trends & Recognition

Travel advisors generate millions of decisions every year—from the suppliers they trust to the destinations they recommend and the tools they use to grow their businesses.

Travelytics, powered by Travel Advisor Resource Center (TARC)™, brings together industry observations, advisor feedback, trend analysis, and community recognition to help identify what’s working, who’s making an impact, and where the industry is heading.

Advisor Sentiment
78%

Positive

Top Advisor Priorities
  • Supplier Support
    High
  • Education
    High
  • Technology
    Medium
  • Commission & Value
    High
Top Destinations
Europe 45%
Caribbean 30%
Asia 15%
Booking Trends 2025 vs 2026

Why Travelytics Exists

The travel industry is full of opinions. Travelytics focuses on insight.

Through advisor feedback, industry observations, community engagement, and annual reporting, Travelytics helps uncover the trends, people, and organizations shaping the travel advisor profession.

Three Ways Travelytics Supports the Industry

1

Industry Insights

Identify emerging trends and advisor priorities based on ongoing global observation.

2

Advisor Perspectives

Gather feedback and sentiment directly from our travel advisor community.

3

Industry Recognition

Celebrate the suppliers, educators, innovators, and leaders making a measurable impact.

Industry Insights & Reporting

Annual Insights Report

A comprehensive look at advisor priorities, business trends, supplier relationships, technology adoption, and growth opportunities.

Advisor Surveys

Periodic surveys designed to understand advisor challenges, opportunities, and changing business needs.

Trend Spotlights

Short-form insights highlighting emerging patterns and tactical shifts across the travel advisor community.

Industry Benchmarks

Key performance indicators and operational observations gathered directly from active advisor participation.

Explore Further:

TRAVELYTICSAWARDS

The Travelytics Awards

Recognizing Excellence Across Travel

Travel advisors generate millions of decisions every year—from the suppliers they trust to the destinations they recommend and the tools they use to grow their businesses.

Travelytics brings together industry observations, advisor feedback, trend analysis, and community recognition to help identify what’s working, who’s making an impact, and where the industry is heading.

Recipients are selected through a combination of:
Award Categories:

Change Maker

Leaders driving structural evolution, diversity, and positive operational shift.

Community Champion

Supporting peer connectivity, masterminds, and collaborative environments.

Conference Curator

Creating outstanding industry educational summits, workshops, and retreats.

Education Expert

Developing premier curricula, host tutorials, and credential systems.

Industry Icon

Prominent legacy advocates championing advisor rights and general profitability.

Industry Innovator

Tech disruptors building software, CRMs, and customized workspace plugins.

Partner Lifeline

Suppliers and host providers offering consistent support and dedicated advisors desk.

Rising Star

Honoring breakthrough agency owners establishing records within their first 24 months.

The Numbers Behind the Industry

2,500+

Advisor Community Members

50+

Industry Events Tracked

1,000+

Advisor Survey Responses

Annual

Recognition Program

Published

Industry Report

Multiple

Industry Data Sources

Industry Insights & Reporting

Travelytics becomes stronger when more voices participate.

Take Surveys

Share your regional priorities, suppliers rankings, and technology challenges.

Submit Industry Feedback

Provide real-time context on booking parameters and host integrations.

Nominate a Peer

Suggest impactful advisors or supplier desk agents deserving recognition.

Sponsor Travelytics

Collaborate as an industry partner to fund deeper analytical reports.

Stay Connected to the Industry

Get notified when new reports, surveys, insights, and award nominations are released.

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Fill out the form below to submit your nomination. We’ll be in touch shortly about next steps.

Nominee Information
Your Information
Award Category
All nominations will be reviewed by our selection committee.

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